Jan Davis

Entrepreneur-in-Residence, Blackstone Entrepreneurs Network and UNC Minor in Entrepreneurship

Jan Davis is an entrepreneur-in-residence at both Blackstone Entrepreneurs Network North Carolina and the Minor in Entrepreneurship at UNC-Chapel Hill. She is a retired CEO and active board member and advisor of companies in software, analytics, direct and interactive marketing, and personal information. She is an investor in Triangle Angel Partners and is the immediate past president of its executive committee. She serves on the investment committee of The Launch Place seed fund and as an executive-in-residence for the Blackstone Entrepreneurs Network. She serves on the boards of directors of SEAL Technologies and ShowingTime.com, where she chairs the audit committee, and on the boards of advisors for multiple companies, including BiddRocket, Megalytics, Market Vue Partners, Spring Metrics and Three Ships Media. These enterprises sell products and services to the retail, real estate, marketing services and information industries as well as to consumers.

As CEO of ShopperTrak RCT Corporation, the global leader in pedestrian traffic counting, from 2004 to 2008, Davis led the company to profitability. Revenues doubled, and the number of managed counting devices increased by 136 percent. ShopperTrak also expanded its international footprint significantly, including forming a wholly-foreign-owned subsidiary in China. Today, the company monitors counting devices in retail stores, malls and casinos in 65 countries.

Before joining ShopperTrak, Davis spent more than 15 years in direct and interactive marketing, including eight years with TransUnion LLC, the international credit reporting giant. She led TransUnion’s online consumer division as president, overseeing the acquisition and integration of TrueLink, an early-stage company with products in the interactive, direct-to-consumer space. Previously, she oversaw TransUnion’s performance data and insurance divisions, providing marketing data to a broad range of direct marketing companies and marketing lists, scoring models and underwriting data to the property and casualty insurance industry.

From 1991 to 1996, Davis was a marketing consultant in Boston and Warsaw, Poland, working with US, multi-national and Polish enterprises. During this period, she served for two years as vice president of new ventures for Customer Development Corporation, a database marketing agency. In the late 1980s, she co-founded SmartNames, a database marketing information, analysis and services company. In that role, she participated in raising $15 million in venture capital and acquiring four other companies.

Davis has served on the boards of directors of Truelink, RCT Analytics Ltd., ShopperTrak, the Illinois Technology Association, and the Chicago Finance Exchange, and on the alumni council at the UNC Kenan-Flagler Business School. She’s served on the advisory boards of RetelTechnologies (purchased by ShopperTrak), GeeYee and Ribstone. Davis holds a bachelor’s degree and an MBA from UNC-Chapel Hill and relocated from the Chicago area to Cary, NC in 2010.