Capture management is about having a dedicated focus on “winning” a particular pursuit – figuring out what to offer and presenting it in a winning proposal. This requires knowledge and skills in marketing, corporate strategy, proposal development, finance, pricing, contracts, project management, human resources, and basically everything else. It may very well be the most difficult job in a company; partly because very few people have experience in everything needed, and partly because they have to sell, internally, within the company just as much as they have to sell to the customer. Capture management hands off to proposal management when it’s time to put it all in writing.
Regardless, if you are a one-person shop or a large business, this FREE workshop will provide you with the steps to increase your chances of winning a contract.
More information can be found here.
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