Customer Discovery is the key to turning an idea into a sustainable product or service. In this interactive session, you will get out of your comfort zones and talk to people around campus to practice how to conduct quick interviews and collect the data you need to take the next step on your project or idea. Discover how being okay with failure and failing fast can help you avoid common mistakes many entrepreneurs make.

Note: if you are considering pitching your idea at the Pitch Party or signing up for the Makeathon, this workshop is highly encouraged! You will be sure to hear from judges and mentors alike: how many potential customers have you talked to? how has your idea pivoted and developed after talking to these customers?

More information can be found here.