Jerry Heneghan

Director, Center for Innovation in Pharmacy Simulation, Director of Pharmsim, Professor of the Practice, UNC Eshelman School of Pharmacy

Jerry Heneghan is the director of the Center for Innovation in Pharmacy Simulation (CIPS) and the director of pharmsim as well as a professor of the practice at the UNC Eshelman School of Pharmacy. CIPS is tasked with developing a state-of-the-art, data-driven technology platform in support of all major missions of the school. As director, Heneghan leads CIPS in the development of simulation tools based on serious gaming concepts to enhance all phases of education and pharmaceutical research, including medication discovery, delivery, optimization, assessment and practice. Heneghan is a highly sought-after international speaker and his company’s work is highlighted in leading serious game developer books. He is also the chief design officer for BioMojo LLC, a woman-owned small business, focused on the development of biomedical performance solutions.

Prior to joining the school, he was the principal investigator for the BioGears human physiology engine, director of HumanSim Product Development and Unreal Engine Government Network licensing manager at Applied Research Associates. Heneghan was the founder and CEO of Virtual Heroes Inc. (2004 to 2009). He served as an executive producer for the America’s Army game project (, focusing on the creation of training applications based on the game. Virtual Heroes was acquired by Applied Research Associates in April 2009, and he served as managing director of the Virtual Heroes Division from acquisition until June 2011.

Prior to starting Virtual Heroes, Heneghan was a program manager in the technology assisted learning division of the Research Triangle Institute. Before his work at RTI, he was a game producer at Tom Clancy’s Red Storm Entertainment and Interactive Magic. Prior to his work in the interactive entertainment industry, he served as a US Army aviator, piloting an AH-64 Apache helicopter in assignments all over the world. Jerry holds an MBA from the Fuqua School of Business at Duke University and a bachelor’s degree in engineering from the United States Military Academy.