With Ben Barras, president and chief operating officer at Indie Do Good
Find what you love and do it. When Ben Barras emerged from a dispiriting part of his distinguished career in consumer products and merchandising, he followed this advice from his father and helped to launch Indie Do Good, the dot-com home of independent makers and entrepreneurs who are driven by the purpose of doing good. What e-commerce and branding strategies did Ben use to set the company apart in an ultra-competitive market? And how did he use storytelling to connect consumers to entrepreneurial makers who have a passion for creating a positive difference through the products and services they provide?
This podcast is part of the On the Heels of Innovation podcast series.
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