Podcast: On the edge of thriving

With Cecilia Polanco, founder and CEO, So Good Pupusas

After several years of investing in her El Salvadorian-inspired, socially
driven food truck businesses, 2020 promised to be a breakthrough year for
Cecilia Polanco and the So Good Pupusas team. They’d paid off debt from
purchasing trucks, refined their business model and were primed for
profitability. Then the COVID-19 pandemic hit. In this episode, Polanco talks
about how she’s using her entrepreneurial mindset to shift from short-term
coping mechanisms to long-term pivot strategies. Learn how her venture, which
also serves up social good in the form of higher education scholarships to
undocumented and DACAmented students, is wrestling with its own business future
and the issues of racial equity and food access. Polanco shares advice on what
aspiring social entrepreneurs need to make sure they know to ensure that the
positive social impact they make isn’t outweighed by unintentional harm.

UNC students, faculty and staff: Do you need advice about launching your own venture? Or something else related to entrepreneurship? Check out our new Ask an Innovator online platform that gives you a quick, simple way to get answers about your idea or venture.

Explore the complete On the Heels of Innovation podcast series.