Although the startup has quickly grown and expanded its product portfolio, Carpe faces ongoing challenges like all growing companies.
“There are constant, new challenges each week,” says Kubica. “The single biggest challenge was getting the company off the ground, figuring out whom this product was going to be for and what it was going to be like.”
Another challenge facing the company was reaching Carpe’s customer base and figuring out what the messaging would be for that niche market. The company had to think about a user’s daily habits and how personal and behavioral attitudes toward health continue to shift.
For example, over the past few decades the general public has moved toward a habit of using antiperspirant on a daily basis. However, Carpe’s target market may not need the product each day. Some users – like those with sweaty hands – may need to use Carpe’s products daily, while other users may only need to use the product ahead of a stressful situation, such as an important business meeting or athletic event.