Cynthia Reifsnider leads research services for Innovate Carolina and for the UNC Office of Technology Commercialization (OTC), providing research support for staff and projects. She oversees the patent landscaping, market and funding opportunities research service, for which she is the lead patent researcher, and assists researchers and entrepreneurs in developing patent strategy.
Cindy also manages UNC-Chapel Hill’s startup metrics database to track progress of the commercial and social success of University-born firms. She has broad subject matter expertise across business and sciences. She is knowledgeable in multiple types of information research and analysis, including patents, scientific/technical literature, business and markets. Cindy holds a master’s degree in information science from UNC-Chapel Hill and a bachelor’s degree in meteorology from UNC-Asheville. Previously, Cindy worked at the Frank Hawkins Kenan Institute of Private Enterprise, Hewlett-Packard, and Virginia Tech University (working with Virginia’s Center for Innovative Technology), where she also supported R&D and commercialization efforts for new business creation.