Two graduate students find support across the UNC-Chapel Hill innovation community for their up-and-coming public health communications agency
People not familiar with their work constantly ask Kathryn Carpenter and Emily Newman what exactly is listed in their catalog of health communication products and services. And Carpenter’s reply is indicative of what makes the duo’s up-and-coming public health agency distinct: “Whatever the client needs to achieve behavioral change,” she quips. “We don’t always know what our clients will need, but our unique approach helps us to land on a solution,” says Newman.
Last semester Innovate Carolina began following the innovation journey charted by Carpenter and Newman, two Gillings School of Global Public Health master’s students. At Gillings, they recognized the need to reinvent how public health communication can function for the public. From there, they enrolled in Kenan-Flagler Business School’s Startup UNC course during the fall 2019 semester with the mission of innovating health communications.
Since November’s Carolina Challenge Pitch Party, the team continued to develop their brand Newman Carpenter. Newman Carpenter merges health behavior expertise with backgrounds in entertainment, linguistics, design and education.
| UNC-CH
