What does the Innovate Carolina brand mean to you?
Innovate Carolina Brand Identity Guide
Our brand values are traits that describe who we are as an organization and how we behave. People should experience these values through our words and actions.
Our logo represents our brand in a blink. We use it with care and apply it with consistency. Innovate Carolina uses several different logos depending on the specific application.
Color sets the mood of our communications. By using a balance of neutral, warm and cool colors, we strike the right visual tone and evoke the desired emotion at a glance.
Typography is more than single letters. It’s our personality on a page. By using our typefaces, our communications are easy to read, reflect our modern sensibility and hang together visually.
Icons and illustrations communicate quickly. We use them to represent abstract concepts, organize information and provide visual interest to our communications.
Photography tells people a story without using a single word. We use styles and techniques to ensure our photography reflects authenticity, quality and professionalism.
The words we use are much more than idle talk. Our brand voice is our personality transcribed. We write and speak with intention. We not only think about what we say, but how we say it.
Our social media communications reflect our voice and visual identity. Each channel has its own nuances and requires a slightly different approach and perspective.