Our Brand

What does the Innovate Carolina brand mean for you?

The Innovate Carolina brand is about moving the world forward with answers to today’s most pressing problems. That movement begins with you. Every day represents an incredible opportunity: the chance for you to work with talented faculty, staff, students, alumni and an entire community of innovation and entrepreneurship enthusiasts connected to the University of North Carolina at Chapel Hill. Our brand reflects how we seize this opportunity.

We want everyone we work with to understand this: your ideas matter. By shaping, refining and growing ideas with the tools of innovation and entrepreneurship, progress is possible. Creative answers are on the way. And through inventive thinking, passion and persistence, Carolina innovators will define what a better tomorrow looks like.

INNOVATE CAROLINA BRAND IDENTITY GUIDE

The Innovate Carolina brand identity guide will help you understand the fundamentals of our brand and how to express it in your work. By being intentional in how we apply our logos, colors, typefaces, icons, illustrations, photography and voice, we create a consistent experience and provide more meaningful guidance to those who interact with us. Let’s get started making Carolina a place where innovators thrive.

BRAND GUIDE CONTENTS

Brand Values

Our brand values are traits that describe who we are as an organization and how we behave. People should experience these values through our words and actions.

Logo

Our logo represents our brand in a blink. We use it with care and apply it with consistency. Innovate Carolina uses several different logos depending on the specific application.

Color

Color sets the mood of our communications. By using a balance of neutral, warm and cool colors, we strike the right visual tone and evoke the desired emotion at a glance.

Typography

Typography is more than single letters. It’s our personality on a page. By using our typefaces, our communications are easy to read, reflect our modern sensibility and hang together visually.

Illustrations & Icons

Icons and illustrations communicate quickly. We use them to represent abstract concepts, organize information and provide visual interest to our communications.

Photography

Photography tells people a story without using a single word. We use styles and techniques to ensure our photography reflects authenticity, quality and professionalism.

Voice

The words we use are much more than idle talk. Our brand voice is our personality transcribed. We write and speak with intention. We not only think about what we say, but how we say it.

Social Media

Our social media communications reflect our voice and visual identity. Each channel has its own nuances and requires a slightly different approach and perspective.

Note: The Innovate Carolina Brand Identity Guide complements and works in concert with the University Branding and Identity Guidelines.

LOGO DOWNLOADS

INNOVATE CAROLINA LOGO

The Innovate Carolina logo consists of the “Innovate Carolina” wordmark paired with an illustrated cube. See the full brand identity guide for instructions on proper applications. Download logo package.

NETWORK PARTNER LOGO

The network partner mark is used by programs that are members of the Innovate Carolina campus network. See the full brand identity guide for instructions on proper applications. Download logo package.

ENDORSEMENT LOGO

This “supported by” mark is used by events or clubs that receive a financial sponsorship from Innovate Carolina. See the full brand identity guide for instructions on proper applications.

IEED UNIT LOGO

The Office of the Vice Chancellor for Innovation, Entrepreneurship and Economic Development (IEED) has its own unit logo created by the University. We refer to this as the “UNC IEED” logo. This logo should appear somewhere on each piece of communication created by Innovate Carolina. See the full brand identity guide for instructions on proper applications.

TECHNOLOGY COMMERCIALIZATION LOGO

The Office of Technology Commercialization is a team within the Vice Chancellor’s Office for Innovation, Entrepreneurship and Economic Development (IEED). Therefore, it has its own University-created department logo. See the full brand identity guide for instructions on proper applications.