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Supporting the Entrepreneurial Journey: Generative AI for Business @79 Degrees West

March 27 @ 8:30 am - 10:00 am

The entrepreneurial journey can be both exciting and frustrating, and Innovate Carolina is partnering with experts to support you along the way. Join us as we hear from author and professor Mark McNeilly. McNeilly teaches marketing and organizational behavior in the MBA and Undergraduate Business programs at UNC’s Kenan-Flagler school. He also serves as the co-chair of the UNC Generative AI Committee and is a faculty advisor for the STAR program.

McNeilly will lead attendees in a workshop covering answers to the following questions:

  • What is ChatGPT and generative AI?
  • How does it work?
  • What are the upsides and downside of generative AI?
  • What will be the impact on individuals, organizations and society?

To attend other events, please visit innovate.unc.edu/events.