Do you have an idea for a new product or service? Do you have a new technology that can have a positive societal impact? Are you passionate about a real-world issue or problem that you want to solve? Are you interested in learning more about the market research process?
The Market Landscape Research Service at UNC-Chapel Hill helps students assess their ideas in the context of current and projected market conditions that drive the development of new ideas, products, and services.
You will be able to answer key questions like:
● Who is your customer?
● What can you do for them?
● How does your customer acquire your product?
● How do you make money?
● How do you design and build your product?
● How do you scale your business?