Team

Shellie Edge

Shellie Edge, Director of Marketing and Engagement, leads communications and marketing efforts for Innovate Carolina, including the Office of Technology Commercialization, Design & Innovation for the Public Good and Innovation Hubs & Engagement. She serves as a catalyst of Innovate Carolina’s innovation and entrepreneurship programs, supporting faculty, staff and students and acts as a liaison between the UNC-Chapel Hill innovation and entrepreneurship community and external constituents including industry, media, alumni, investors and community to support the Chancellor’s Economic Development Strategy being implemented by Innovate Carolina.

She helps forge marketing and engagement strategies for building and maintaining healthy business relationships with stakeholders that promote the advancement of innovation and entrepreneurship of our partners at UNC-Chapel Hill and in the community. She also works with startups and ventures to tell their individual stories, spotlighting how they impact the world through their novel ideas.

Shellie brings 20 years’ experience working in public relations and digital marketing, branding and communications with global corporations and marketing agencies across the academic, business, healthcare, economic development and financial sectors.